Where you are, we are.
Insight: All life begins in Africa and, as such, anywhere an African is – on African soil – that place is home.
Execution: Make use of patterns reminiscent of African print to remind our targeted viewer of home, and use emotive emotive imagery to convey the warmth of home and family.
CREDITS
Agency
M&C Saatchi Abel
M&C Saatchi Abel
Creative Director
Victor Jacobs (Art Director)
Victor Jacobs (Art Director)
Lee Goodall (Copywriter)
Account Manager
Mandisa Moyo
Traffic Manager
Tsholanang Sehube
Writer
Marvin Mpanda
Art Director
Unathi Dyani
Unathi Dyani
Animator
Treasure Ngonyama
Enkosi kakhulu!
